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Joe Norris to president-creative director, Sullivan Higdon & Sink, Wichita, Kan., from exec VP-creative director. He succeeds Vaughn Sink, now chairman-CEO.

Matt Smith to executive creative director, Hoffman/Lewis, San Francisco, from chief creative officer, The Arnold Agency (formerly Arnold Finnegan Martin), Richmond, Va.

Richard Hofmann to marketing director, San Pellegrino USA, New York, from senior marketing manager, Heublein, Hartford, Conn., He replaces Wendy Weinstein, now director of international marketing, San Pellegrino, Milan.

Copyright January 1997, Crain Communications Inc.

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