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Margaret Whitman to general manager, the Playskool division of Hasbro, Pawtucket, R.I., from president-CEO, Florists Transworld Delivery, Dearborn, Mich.

Edward J. O'Donnell to VP-marketing and media analysis, NBC, from senior VP-group director, Y&R Advertising, New York. He will be a member of NBC's Marketing Group.

Charles Levine to chief marketing officer at Sprint PCS, Kansas City, Mo., from president of Octel Link at Octel Communications Corp. Prior to Octel, Mr. Levine was with CAD Forms Technology, AT&T Corp. and General Electric Corp.

Stephen A. Calder, 36, to senior VP-media director at Citron Haligman Bedecarre, San Francisco, filling a vacant post, from the same post at Publicis/Bloom, New York.

Mary Kaye Chryssicas to advertising director, Boston magazine, from director, direct response advertising sales team, Inc. magazine; the post had been vacant since 1995.

Copyright January 1997, Crain Communications Inc.

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