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Ron Rossi to VP-creative director, Bozell, New York, from creative director.

Skip Desjardin to director, sales & marketing, ESPN, New York, a new post overseeing pay subscription and commercial establishment sales and marketing; he previously was director, pay-per-view, U.S. Satellite Broadcasting, St. Paul.

Janice Rosen Bedsole to VP, Neva Group, Cambridge, Mass., a new post, from the same title at Weber Group, Cambridge.

Jeffrey Hicks, 34, to president, Crispin Porter Bogusky, Coconut Grove, Fla., from regional account director, Leo Burnett Mexico City. He replaces Chuck Porter, who becomes agency chairman.

Riff Yeager to senior VP-director of public relations, Colle & McVoy Marketing Communications, Minneapolis, from director, corporate communications, Koch Industries, Wichita, Kan.

Copyright April 1997, Crain Communications Inc.

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