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C. Sidney Boren, senior VP-corporate planning and development, Bell South, Atlanta, to exec VP responsible for advertising, PR and corporate services; William Pate, VP-advertising, to VP-advertising and PR.

Jeff Edman, 45, to publisher, International Data Group's PC World, San Francisco, from associate publisher. He succeeds J. Samuel "Sam" Huey, now exec VP-general manager, IDG Marketing Services.

Copyright September 1997, Crain Communications Inc.

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