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M. Douglas Ivester to chairman-CEO, Coca-Cola Co., as expected, from president-chief operating officer, replacing the late Roberto Goizueta .

Charles Siegel, 51, to chief operating officer, a new post at K-III Communications Corp.'s consumer magazine division, from president-CEO, K-III's Newbridge Communications.

Philip Popham, 32, to VP-marketing, Land Rover North America, Lanham, Md., effective Nov. 17, from marketing director, Land Rover South Africa; he assumes duties of Bob Lierle, general manager-marketing, who left this year.

Karen Schneider to VP-associate media director, W.B. Doner & Co., Southfield, Mich., from media director, McCann-Erickson SAS, Troy, Mich.; she succeeds Courtney Strange, now at J. Walter Thompson USA's Ford Motor Media, Detroit.

Copyright October 1997, Crain Communications Inc.

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