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Former Pepsi-Cola North America President Brenda C. Barnes was elected to the board of Sears, Roebuck & Co., Hoffman Estates, Ill.

Colin P. Watson to VP-strategic marketing, KeySpan Energy Corp., Brooklyn, N.Y., from managing director-worldwide operations, Nynex, New York.

Laura Forman to VP-media at Culver Associates, New York, from print media manager at Grey Advertising, New York.

Rick Pike to account supervisor on the Balance nutritional bar account, Buckley/Friedman Advertising & Public Relations, Costa Mesa, Calif., from director of advertising and director of media services, Hunt-Wesson.

Copyright December 1997, Crain Communications Inc.

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