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Scot McLernon to VP-sales, a new post at CBS.MarketWatch.com, San Mateo, Calif., the Internet site for individual investors, from national director of ad sales, Quote.com. He will head up ad sales for the new site out of offices in San Francisco, Los Angeles, Washington and New York.

Kim Goldsmith-N'Diaye to executive director-brand management and corporate advertising, Bell Atlantic Corp., New York, a new position, from director of corporate marketing, Prudential Healthcare, Roseland, N.J.

Gene Lisiten to advertising sales manager, Max Racks, New York, a new post, from advertising sales director, Travel & Leisure.

Copyright December 1997, Crain Communications Inc.

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