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George B. Irish, 53, to general manager of Hearst Newspapers, New York, from group executive for newspapers, succeeding Robert Danzig, 65, who is retiring. Mr. Irish remains VP and a director of Hearst Corp.

Campbell-Ewald unit C-E Communications, Warren, Mich., said VPs Robert Zink, Raymond Allston and Richard Bouza were promoted to senior VP. Mr. Zink, 34, was also named account director from senior account supervisor; Mr. Allston, 42, retains his associate creative director title; and Mr. Bouza, 41, retains his production manager title.

Copyright January 1998, Crain Communications Inc.

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