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Rob Aronson to senior director for partnership development and sales, a new post, Student Advantage, Boston, a media and marketing services company specializing in the student market, from co-founder and national advertising director, Link, New York. Mr. Aronson will be based in New York.

Carlos Timiraos to assistant VP, Ralph Lauren Domestic Marketing, Cosmair, New York, from New York regional sales manager.

Copyright February 1998, Crain Communications Inc.

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