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Coca-Cola Co. said Charles Frenette, who succeeds Sergio Zyman as chief marketing officer on May 1, was elected a senior VP.

Liz Koman to senior VP-advertising sales, Tribune Entertainment Co., Los Angeles, from eastern sales manager, Eyemark Media Sales, succeeding John Barovick.

Muriel Fariello to senior VP-national advertising sales, USA Networks, a new post, from VP-regional sales. Donna Rothman to VP-eastern region ad sales from VP-New York sales. Robert Riordan to VP-eastern region from VP-New York sales, and John Doherty, VP-ad sales, Sci-Fi Channel from director of sales.

Copyright April 1998, Crain Communications Inc.

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