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Michael Peretz to director of new-business development, Al Paul Lefton Co., Philadelphia, a new post. He retains his title as senior VP-director of research.

John Schock to VP-management supervisor, SMZ Advertising, Troy, Mich., from regional sales manager and dealer consultant, General Motors Corp.'s OnStar division.

Elected VPs at Campbell-Ewald, Warren, Mich.: Roger Burgess, also named creative director on Chevrolet promotion and product guides; Chevrolet cars Account Supervisors Susan Bernardi and Mary Ledermann; Account Director Jack Smith; and Account Supervisors Beth Konikoff and Gerry Golinske.

Copyright August 1998, Crain Communications Inc.

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