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Gary Bassell, 38, to president, a new post at Bates USA South, Coral Gables, Fla., from senior VP-general manager. Also: Victor Emmanuele, 46, to manager-automotive business development, a new post at Bates North America, while remaining VP-account director, Hyundai eastern region.

Ben West to CEO, WestWayne, Atlanta and Tampa, Fla., from president. He succeeds Knox Massey Jr. who becomes chairman of the agency's finance committee. It was unclear at deadline whether Mr. West would retain his president title.

Birgit Kelley to senior VP-licensing, a new post at Joe Boxer Corp., San Francisco, from managing director, Esprit International. She will be in charge of expanding licensing of the Joe Boxer brand into other lifestyle products.

Copyright February 1999, Crain Communications Inc.

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