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Tom Fox, 35, to VP-sports marketing, Gatorade Co., Chicago, from director-U.S. sports marketing, Nike, Beaverton, Ore. He succeeds Bill Schmidt, who is leaving the Quaker Oats Co. division after 15 years.

Kelly Conlin, 39, president of International Data Group, Boston, has added the title of CEO. The post had been vacant since founder and Chairman Pat McGovern relinquished the title in 1995.

M.C. Antil to director, corporate communications, ESPN, New York, from VP-communications for cable TV marketing society CTAM, Alexandria, Va., succeeding Ronni Faust, now VP-press and public relations, BBC Worldwide Americas.

Lynn Rotando was named managing director of consultancy Pile & Co., Boston, from senior VP-brand development, Ocean Spray, Lakeville, Mass. Prior to joining Ocean Spray last May, Mr. Rotando was a managing partner at Arnold Communications, Boston, which handles Ocean Spray.Copyright April 1999, Crain Communications Inc.

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