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PepsiCo, Purchase, N.Y., named Al Bru president-CEO of Frito-Lay North America and Brock Leach president-CEO of Tropicana Products. Mr. Bru, who has worked with Frito-Lay for 23 years, most recently held the post of president-general manager of PepsiCo's Sabritas snack unit in Mexico. He succeeds Steven Reinemund, who last week was named PepsiCo president-chief operating officer. Mr. Leach, himself a 17-year veteran of Frito-Lay, most recently was president of Frito-Lay Development Co. He succeeds Gary Rodkin, who was named president-CEO of Pepsi-Cola North America last week.

Carmen Marie Guzman to media director, Ogilvy Worldwide, Dearborn, Mich., from Latin America regional media director in Ogilvy's Miami office. She succeeds Sue Carey, now Detroit manager for Cosmopolitan. Ms. Guzman will be responsible for providing strategic media input for the agency's Detroit clients, including Ford Motor Co.

Copyright September 1999, Crain Communications Inc.

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