MiningCo.com named John Caplan to the new position of senior VP-marketing. Mr. Caplan was formerly director of marketing at New York-based agency Berenter Greenhouse & Webster. Mr. Caplan will oversee Rich Ullman, who will remain director of consumer marketing at MiningCo.
Rob Middleton to principal, director of media services, SF Interactive, San Francisco, from Internet manager, Goodby, Silverstein & Partners, San Francisco. Mr. Middleton founded the interactive division at Goodby, and clients included Hewlett-Packard Co., Pacific Bell and others.
Eric Schaefer promoted to director of marketing communications at Autobytel.com, Irvine, Calif., from manager of its Mobalist Rewards program. He will now manage the online car selling sevice's advertising and promotions.
Copyright December 1998, Crain Communications Inc.