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Ad-serving network Latitude90, Los Angeles, named Mark D. Roah, formerly VP-Southwestern sales, VP-technical sales. It also promoted Heather Stephenson, formerly account exec, to director of Southwestern sales. Latitude90 is offering its clients four new ad packages: a premium service with sales to top sites, targeted ad packages, reach and efficiency buys across the Latitude 90 network of sites, and direct marketing online buys.

Pets.com, San Francisco, named John Hommeyer, formerly Procter & Gamble Co.'s marketing director of baby-care worldwide strategic planning, VP-marketing. It also named Sue Ann Latterman, formerly chief operating officer at CrossCart, a medical device company, VP-business development, and John Boyden, formerly director of design at online video store Reel.com, creative director.

Ogilvy & Mather, Detroit, has named Randy Latocki creative director-e-business solutions. Mr. Latocki, formerly senior VP-associate creative director, Young & Rubicam/ Wunderman Cato Johnson, Detroit, will provide interactive media strategy and creative direction for clients based in Detroit.

Copyright May 1999, Crain Communications Inc.

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