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AltaVista Co. has beefed up its in-house sales team. It named John Dawson to Eastern sales director, from senior director of Eastern sales and advertising at Excite; Rick Gruber to Western sales director from director of sales-West for Time Inc. New Media; Chris Bolte to director of sponsorships, from director of national accounts for Wired Digital; David Karnstedt to director of sales development, AltaVista and Zip2, from Western advertising director at Wired Digital; and Keith Lorizio to director of sales development for AltaVista's new e-commerce site, Shopping.com, from director of national sales for Zip2 Corp.

Betty Hudson to senior VP-corporate communications, iVillage, New York, from most recently a member of the global communications media practice at Spencer Stuart, an executive search company.

News Corp.'s News America Digital Publishing named Monica Kormoczy to the new post of Pacific Northwest regional account manager responsible for the company's Web sites FOX Sports Online and FOX News Online. She was formerly advertising account exec for Computerworld, an IDG Publication, based in San Francisco.

Copyright June 1999, Crain Communications Inc.

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