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Most Popular, a start-up that aims to expand philanthropy fund-raising efforts through the Internet, named Tom Watson its president-CEO. Mr. Watson is co-founder of, a Silicon Alley news and information service, and, an online job resource. He will based in New York.

Online ad network Real Media, New York, named Evandro Audi managing director of its newly opened Real Media Brazil office in Sao Paulo. Mr. Audi previously was ad sales manager with Veja, a Brazilian magazine published by Grupo Abril. The New York Times on the Web, which Real Media will represent in both Brazil and Mexico, is the office's first client.

Copyright June 2000, Crain Communications Inc.

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