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NEW YORK: The Rainbow Room was the venue for a celebration sponsored by The Wall Street Journal to celebrate the launch of its new fourth section, Weekend Journal. Soaking up the good wishes were (l. to r.): Paul C. Atkinson, VP-advertising, WSJ; Mary Donahue Quinlan, general manager, Weekend Journal; and George Hayes, director of local broadcasting, McCann-Erickson Worldwide.

NEW YORK: The office balcony across the street from St. Patrick's Cathedral was home to staffers and guests of Della Femina/Jeary & Partners, who enjoyed the angle on the city's St. Patrick's Day parade. Taking a break from parade-viewing were (l. to r.): Jack Counihan, promotion manager, and Carol Sullivan, associate promotion manager, both of Newsweek; Pat Shaine, partner and group account director, Della Femina/Jeary; and Dan Ligorner, promotion copywriter, and Dee Dobrianska, promotion coordinator, both of Newsweek.

DETROIT: Eating Well hosted a dinner for the local ad community at the Birmingham Athletic Club recently that featured food prepared by the chefs of New York's Le Cirque 2000 restaurant. The celebration drew (l. to r.): Ruth Guarascio; Phil Guarascio, VP-general manager, marketing and advertising, General Motors Corp.'s North American Operations; Mario Maccioni of Le Cirque 2000; Jim Main, senior VP-corporate sales, Hachette Filipacchi Magazines; and Jane Chesnutt, editor in chief, Woman's Day.

NEW YORK: Discover magazine's night at the Imax treated media and advertiser folk to the premiere of the documentary "Everest." Among those enjoying the big-picture format were (l. to r.): Bob Lee, Eastern ad director, Discover; broadcast journalist Diane Sawyer; and Lee Rosenbaum, publisher, Discover.

NEW YORK: Media First International threw a thank-you party for media folk at Manhattan's Supper Club that featured entertainment by Mike Love (top) and his California Beach Band. Feeling the good vibrations were (l. to r.): Richard Kostyra, president, MFI; Betsy Murphy, VP-New York sales manager, U.S. News & World Report; Lorraine Antoniello, president, Advertising Information Services; and Chris Clouser, senior VP-administration, Northwest Airlines.

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