DIRECT APPROACH: Bob Lieber (c.), CEO of Lowe Direct, welcomes two Xerox Corp. executives-Marc Hyser (l.), manager-marketing communications, USCO, and Len Vickers, senior VP-corporate strategy and communications-to an exhibition of 10 years of the agency's direct marketing work for Xerox.
BEST OF SHOW: Accepting the Best of Show advertising award at the MO-KAN National Agri-Marketing Association awards night in Kansas City were (from l.) Jason Kort, account exec, NKH&W; Rodney Orrell, chief operating officer, Seaboard Farms; Bill Gandy, VP-retail/food service, Seaboard; and Jim Haynes, senior art director, NKH&W.
BEACH PARTNERS: The creative team of HMS Partners made plans for
1996 in Miami Beach. Clockwise from left: Gregg Byers, creative director, HMS/Ruhr, Minneapolis; John Strohmeyer, creative director, HMS/Columbus; Judy Penny, creative director, HMS/McFarland & Drier, Miami; and Stephen Fechtor, executive creative director, HMS Partners.
WHY THE SMILE? Jim White, exec VP at Long Haymes Carr, played the victim in a murder-mystery theme to support the Winston-Salem, N.C., agency's United Way campaign. Account Exec Brad Bennett, chairman of the fund-raising committee, brought in a local police officer to add realism. Daily clues to the "Who Killed Jim White" mystery, broadcast over the in-house monitor, hyped the drive, where employees paid to enter their guesses. The fund drive exceeded its goal.
REVERSING ROLLS: Cincinnati's Northlich Stolley LaWarre hosted a
party to thank media reps for their help during the year. Here (from l.), Ellie Arnold and Alison Langner of the agency's media department entertain Lance Adeszko of Newsweek and Jennifer Choromanski of Nickelodeon.
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