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Jim Feeney to president-CEO, Trone Advertising, Greensboro, N.C., from a similar title at Albert Frank-Guenther Law International, New York. Lee Trone, who remains chairman, gives up the president-CEO title.

Steve Isaac, 48, adds the title chief operating officer, the Martin Agency, Richmond, Va., a new post, to that of CEO, Martin Direct and Martin Interactive.

Steven Kietz, 37, to senior partner, Ogilvy & Mather Direct, New York, a new post, from director of acquisitions and activation programs for Europe/North America Card Products Group, Citibank.

Douglas A. Lee to senior VP-CTW Cable, Children's Television Workshop, New York, a new post, from VP, Fox International.

Janice Richter to senior VP-creative director, Bates USA, New York, from a similar title at N.W. Ayer & Partners.

Michael Sullivan, 45, to VP-single copy sales, TV Guide, Radnor, Pa., a new post, from executive director-single copy sales. He succeeds Charles Davis, who left.

Allan Mayer adds the title publisher, Buzz, Los Angeles, to that of editor in chief. He succeeds Susan Gates, who left. Also: Mark Smelzer to associate publisher from ad director. He succeeds Jocelyn McCormick, now publishing director.

John Leonhardt and Cynthia Wilkes to directors-licensing and character development, Sega of America, Redwood City, Calif., new posts, from manager of acquisitions and licensing manager, respectively.

David L. Arron to director of product marketing, Toll Free Cellular, Seattle, from a similar title, Cellular One, San Francisco.

Nancy Kingsley to senior production manager, Hoffman York & Compton, Milwaukee, from a sales post at Neenah Printing. Also: Jake Rosenzweig to production manager from principal, Graphic Details, River Vale, N.J.

Donald DeFilippo to associate creative director, Bozell Worldwide, Southfield, Mich., from senior art director.

Tim Thavis to account supervisor, Barkeley & Evergreen, Kansas City, Mo., from director of marketing, Discovery Zone.

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