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Steve Zades to chairman-CEO, Long Haymes Carr, Winston-Salem, N.C., from exec VP-general manager, effective Jan. 1. He succeeds the retiring Don Adams.

Peter Mackey to senior partner-worldwide account director, Kodak, J. Walter Thompson USA, New York, from senior VP-general manager, Technology Group, Foote, Cone & Belding, San Francisco.

Gerry Rich to president-worldwide marketing, MGM/UA Distribution Co., Los Angeles, from exec VP-worldwide marketing.

Bob McCurdy to president, Sentry Radio Sales, a new division of Katz Radio Group, New York, from president, Katz Radio division of KRG. Mike Agovino succeeds Mr. McCurdy as president of Katz Radio, from VP-general sales manager.

Darryl E. White, 55, to general manager, Diversified Mailing Services, Fullerton, Calif., from a partner and exec VP, Willow Bend Communications, Datapoint.

Jeff Tarakajian to group management director, FCB/Leber Katz Partners, New York, from exec VP, Lowe & Partners/SMS. He will be one of four group directors on FCB's AT&T account.

Duane Walker to director of interactive communications, Fahlgren, Dublin, Ohio, from account exec, Harris Drury Cohen, Fort Lauderdale, Fla.

Ken Schanzer to exec VP, NBC Sports, , from president-CEO, the Baseball Network.

Connie Nelson to senior VP, Leo Burnett USA, Chicago, from VP-account director.

Ted Nelson to senior VP-director of planning, Mullen, Wenham, Mass., a new position, from director of planning, Anderson & Lembke, New York.

Kevin Dundas, 32, to senior VP-director of planning and research, Foote, Cone & Belding, San Francisco, from director of planning, Saatchi & Saatchi.

Dan Morris to VP-radio, Eastern stations, Nationwide Communications, Columbus, Ohio, from general manager, NCI's WNCI-FM Also: Clancy Woods to VP-radio, Western stations, from general manager, Shamrock Broadcasting's WHTZ-FM, New York.

Wally Balden, 41, to VP, Market Facts, Arlington Heights, Ill., from account group manager.

Steve Kalb, 39, to VP-director of broadcast media, from broadcast supervisor, Mullen, Wenham, Mass., a new position. Also: Joseph Gliot, 39, adds the title of VP to that of director of print production.

Robert B. Carr to VP-international, Roadway Express, Akron, Ohio, from assistant VP-international business.

Doreen Toben to VP-finance and controller, Bell Atlantic, New York, from VP-corporate finance.

Greg R. Veon to VP-marketing, Lee Enterprises, Davenport, Ia., beginning Jan. 1, from general manager at Lee's KOIN-TV, Portland, Ore.

Dan Mulcahy to VP-group creative director at agency ICE Inc., Rochester, N.Y., from VP-creative director, Wolf Winterkorn Lillis.

John Pace to VP-director of finance, David Cravit & Associates, Chicago, from VP-controller, financial director, A. Eicoff & Co.

Tom Ehrhardt, 33, to VP-direct marketing, Jack Levy Associates, Chicago, from account director.

Perry W. Gaa to associate publisher, Your Company, New York, from national sales manager, Golf Magazine Properties.

Benton Sen to writer/producer, Henry Russell Bruce Inc., Cedar Rapids, Ia., from senior copywriter, Tamats Communications.

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