James O'Neal to chairman-CEO, PepsiCo Restaurants International, Dallas, a new post, from president, PepsiCo Foods International-Europe, London. He is succeeded by Peter Thompson, from president-snack ventures, Europe.
Brian Heffernan to senior partner-director of new business development, J. Walter Thompson North America, Chicago, from senior partner, Midwest new business director.
Scott A. Thomas to business director-marketing, Nabisco Biscuit Co., East Hanover, N.J., from product manager.
Quentin Wentz to publisher, Civilization, New York, from ad director. He adds duties previously held by Raymond Sachs, who remains president.
Jim Burnette to senior VP-sports sales, Fox, New York, from VP-sports sales. Also at Fox, Susan Wachter to senior VP-sales planning and administration from VP-sales planning and administration.
Lary D. Larsen, 47, to senior VP, Leo Burnett USA, Chicago, from VP-creative director. Also: Bruce Martin, 36, to regional director of operations-Europe/Middle East/Africa, London, from managing director, Thailand/Indochina, Bangkok.
Tony Di Camillo to VP-publisher, Media News Network, New York, a new post at the electronic news service that delivers a daily news feed from Advertising Age and Bloomberg Business News to ad agencies nationwide. Mr. Di Camillo was formerly VP-group publisher of Adweek.
Edward J. Franczek, 38, to VP-general manager, Ameritech's Home Office Telecom division, Chicago, from VP-marketing and business director, Kraft's cultured dairy products group, Glenview, Ill.
Jon Stern to VP-sports marketing, Bozell Public Relations' new sports marketing department, New York, from marketing communications manager, NBA Properties.
Martin Walsh to marketing services manager, General Motors Corp.'s Cadillac Division, from general director of marketing, GM of Canada. He succeeds Joseph Kennedy, now VP-sales, service and marketing, GM's Saturn Corp.
Gordon Davenport Jr., 36, to VP-new business and strategic planning, Krystal Co., Chattanooga, Tenn., a new post, from director of marketing and sales, Warner-Lambert Co.'s Italian division.
Yves Roux to VP-client services/creative director, the Lacek Group, Minneapolis, from associative creative director, Rapp Collins Communications.
Peter Smaha to executive creative director, Williams Television Time, an infomercial agency based in Santa Monica, Calif., from senior-VP management director, BSB Worldwide, Los Angeles, a division of Saatchi & Saatchi Advertising.
Lawrence Fishbein to director of new media, Kiplinger Washington Editors, Washington, from president and publisher, Business Publishers, Silver Spring, Md.
Steve DeSantis to management supervisor of advertising, Gray Kirk/VanSant, Baltimore, from account supervisor.