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Neal Tiles to exec VP-marketing, News Corp.'s DirecTV, New York, from exec VP-marketing, News Corp.'s Fox Sports Marketing Group.

Bill McGowan, 38, to exec VP-national broadcast, Havas' MPG, New York, from co-director of national broadcast. He succeeds Bob Riordan, who becomes senior VP-ad sales, DirecTV.

Joanne Schwartz, 37, was named as director-business development for IconEntertainment@ JWT, a unit of WPP Group's J. Walter Thompson. She had previously managed actress Sandra Bernhard. Also: Dave Lory, 44, to director-music from head-international marketing, Mercury Records.

Eric Leininger as head of global business research, McDonald's Corp., Oak Brook, Ill., from senior VP-marketing services, Kraft Foods.

Ritesh Patel, 43, to chief information officer, Havas' Euro RSCG, New York, from VP-solution architecture, Dimension Data Integration Services, New York.

Stefan Gerard, 33, to VP-senior account planner, Interpublic Group of Cos.' Deutsch, Los Angeles. He had been founder of consulting company The Gerard Report. Also: Christian Cocker, 29, to VP-account planner from account planner; and Matthew Jarvis, 33, to VP-account planner from account planner.

Barbara Box, 42, to president-health care practice, Interpublic's Weber Shandwick, New York, from exec VP-worldwide director-health care practice, Interpublic's Golin/Harris.

Jerry Brandt to head of new media and entertainment for the Americas, Synovate, Los Angeles, from national industry director, KPMG Consulting Media & Entertainment.

Jeff Kimmel to director-advertising, Playboy Enterprises' Playboy, New York, from director-eastern advertising.

Len Hunt, 48, to VP-sales and marketing, Volkswagen of America, Auburn Hills, Mich., from VP in charge, VW's Audi of America.

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