Rebecca Batties to senior VP-creative development and brand management, Discovery Networks International, Silver Spring, Md. Previously, she ran a TV and Internet consulting firm.
Chris Mitchell, 34, to VP-publisher, Fairchild Publications' Details and Vitals, New York, from associate publisher, Conde Nast Publications' The New Yorker, New York.
Melissa Robinson, 46, to VP-product integration, Interpublic's Bragman Nyman Cafarelli Public Relations, Los Angeles, from head of production resources, Paramount Motion Pictures.
Paul C. Atkinson, 51, to VP-business development, Newspaper National Network, New York, from senior VP-advertising, Dow Jones & Co.'s The Wall Street Journal, New York.
Chris Elam to account director, Euro RSCG 4D, Chicago, a unit of Havas' Euro RSCG Worldwide, from co-owner, Imatrix, Plano, Texas. Also: Ann Carson to VP-senior account director from director of marketing and corporate partnerships, the Lincoln Park Zoo, Chicago; Heather Lubin to VP-senior account director from account executive at Bounty SCA Worldwide in Chicago, Illinois; Laurel Rundle to VP-senior account director from senior account director; and Annmarie Swope to VP-senior account director from senior account director.