PeopleSoft, which started providing human resources management software and is expanding its product line into the area of customer relationship management, is poised for a marketing relaunch.
A company spokesman said the four contenders will attend PeopleSoft's user conference in Atlanta next week and that a decision will be made by mid-October.
He said Kirshenbaum, the agency since April 1999, helped create the company's brand but that PeopleSoft now wants to "ensure [it has] the best possible service and creative talent available."
The review is being conducted in house. -- Alice Z. Cuneo
Copyright August 2001, Crain Communications Inc.