(May 2, 2001) -- Pepco Energy Services, a unit of Potomac Electric Power Co., tapped E. James White Communications, Herndon, Va., to handle a multimedia campaign in the greater Washington area. The effort, including print, direct and online marketing, and spot TV, breaks this month and will run throughout the year. E. James White bested RTC Direct, Washington, and Doner
Direct, Baltimore, for the account. Billings were not disclosed. -- Cara Beardi
Copyright May 2001, Crain Communications Inc.