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PEPCO ENERGY TAPS E. JAMES WHITE FOR MULTIMEDIA EFFORT

Published on .

(May 2, 2001) -- Pepco Energy Services, a unit of Potomac Electric Power Co., tapped E. James White Communications, Herndon, Va., to handle a multimedia campaign in the greater Washington area. The effort, including print, direct and online marketing, and spot TV, breaks this month and will run throughout the year. E. James White bested RTC Direct, Washington, and Doner Direct, Baltimore, for the account. Billings were not disclosed. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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