Pepperidge Farm, Popeyes move

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Two major account shifts were announced Wednesday. Campbell Soup Co.'s $10 million to $15 million Pepperidge Farm brand moved to Saatchi & Saatchi Advertising, New York, from Ogilvy & Mather. And Popeyes Chicken & Biscuits, Atlanta, shifted its $7 million account to Glennon Cos., St. Louis, from Fitzgerald & Co., Atlanta.

Copyright July 1995 Crain Communications Inc.

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