Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi adds Patriots stadium

Published on .

Pepsi-Cola Co. said Foxboro Stadium, home of the New England Patriots footballteam, has signed a multiyear deal giving Pepsi exclusive pouring, signage andbranding rights at the stadium, as well as advertising and promotionalactivities. Earlier this month Pepsi supplanted Coca-Cola Co.'s marketingrelationship with Texas Stadium, home of the Dallas Cowboys.

Copyright August 1995 Crain Communications Inc.

Most Popular
In this article: