Pepsi-Cola introduces new packaging

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Pepsi-Cola has introduced new packaging for its bottles with a grip-handle that makes the soda easier to hold and pour. The new bottle will be available initially for Pepsi, Diet Pepsi, Caffeine Free Pepsi and Caffeine Free Diet Pepsi in the Dayton, Ohio, area. ``The Grip'' bottle has been in development since 1994. Advertising from BBDO Worldwide, New York, featuring a mother and child in a supermarket, will support ``The Grip'' as the bottle expands into West Coast and other test markets.

Copyright March 1998, Crain Communications Inc.

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