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Pepsi-Cola marketing boss quits

Published on .

Pepsi-Cola Co. Exec VP-Chief Marketing Officer Brian Sweete resigned. No successor was named. Instead, Pepsi-Cola said it formed a marketing council co-chaired by Chairman-CEO Craig Weatherup, Pepsi-Cola North America President-CEO Phil Marineau and Pepsi-Cola International President Peter Thompson. The company said three high-ranking marketing executives will have expanded roles: Dawn Hudson, senior VP-new products and joint ventures, who is in charge of all non-cola products; Janine Bousquette, VP-colas; and Massimo d'Amore, VP-marketing, Pepsi-Cola International. Pepsi said the moves do not affect relations with its agency, BBDO Worldwide, New York. Pepsi-Cola said Mr. Sweete is leaving to pursue a desire to head his own business.

Copyright April 1998, Crain Communications Inc.

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