PEPSI TO DEBUT A LOW-CAL CODE RED

Diet Drink Rolls Out This Week

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BOSTON (AdAge.com) -- PepsiCo's Pepsi-Cola Co. this week launches a diet version of its Mountain Dew Code Red one year after the soft drink's blockbuster rollout last May,
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the marketer said today.

National adevrtising is expected to support the launch. Omnicom Group's BBDO Worldwide, New York, handles advertising for most of Pepsi-Cola's carbonated soft drinks.

Earlier this month, the country's No. 2 cola company said it was also launching Pepsi Blue in August in single-serve 20-ounce bottles, similar to how it debuted Code Red.

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