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Pepsi to drop 'Generation Next'

Published on .

Pepsi-Cola Co., Somers, N.Y., is scrapping the Pepsi-Cola brand's long-running "Generation Next" theme, Pepsi-Cola North America President-CEO Philip Marineau told Advertising Age. Mr. Marineau, speaking at the InterBev Convention in Dallas, declined to comment on the new tagline but said brand Pepsi will have "an exciting summer push." BBDO Worldwide, New York, handles. The first new ads could break as early as January during the NFL Super Bowl telecast. Pepsi also will use the game for new commercials for Pepsi One, the $100 million diet cola entry it launched earlier this month.

Copyright October 1998, Crain Communications Inc.

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