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Pepsi gets new face for global ads

Published on .

Australian pop singer Kylie Minogue will join the ranks of Madonna, the Spice Girls and other pop stars as the latest star to endorse Pepsi. The new 45-second spot featuring Ms. Minogue will be used as a global marketing vehicle for Pepsi International and will be available for airing in 50 countries in regions including Europe, Asia and Latin America.

Copyright February 2001, Crain Communications Inc.

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