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Pepsi, FCB settle

By Published on .

PepsiCo and Interpublic Group of Cos.' Foote, Cone & Belding Worldwide reached settlement Nov. 21, ending lawsuits against the agency. FCB could begin work Dec. 20 on Coca-Cola Co.'s Dasani water and Powerade sports drink; 13 FCB staffers who worked on PepsiCo's Aquafina, Gatorade or Tropicana can't work on the respective Coca-Cola brand until June 1.

FCB retains Coke's Minute Maid. But it's unclear if Dasani and Powerade will return to FCB. After PepsiCo cut FCB, Coke last month awarded the three brands to FCB, Chicago. PepsiCo and its Quaker Oats Co. unit then sued the shop, and Coke moved Dasani and Powerade back to Berlin, Cameron & Partners, New York, and Wieden & Kennedy, Portland, Ore., respectively. "That's the second half of this story," said an Interpublic executive. "Does Coke give those brands back to FCB?"

Coca-Cola and PepsiCo weren't available for comment; Berlin Cameron and Wieden declined to comment. FCB Chairman-CEO Brendan Ryan said he was "delighted the whole legal cloud is gone," but declined to comment further.

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