Pepsi-Cola International tapped longtime Pepsi brand agency BBDO
Worldwide to develop advertising for 7UP and Mirinda. Goodby
, Silverstein & Partners, San Francisco, previously handled. Purchase, N.Y.-based Pepsi said the consolidation of brands under one advertising umbrella will lead to greater business efficiencies while expanding creative resources for the lemon-lime and flavor categories. "Our business overseas is growing steadily and, along with Pepsi, 7UP and Mirinda are the key drivers in our international markets. To sustain this growth, we are looking to BBDO Worldwide to leverage its vast international business network to make tighter connections with consumers around the world,'' said Antonio Lucio, senior VP-marketing at Pepsi-Cola International. CLM BBDO
, Paris, will provide overall strategy development and coordination. BBDO creative resources in such countries as Australia, Brazil, France, Spain and the U.S. will offer international perspective on execution.
Copyright November 2000, Crain Communications Inc.