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Pepsi launches new 'Star Wars' spot

Published on .

Pepsi-Cola Co., Purchase, N.Y., tonight breaks its third "Star Wars"-theme TV spot on NBC's "ER"; the :30 will run through Labor Day. The commercial from BBDO Worldwide, New York, features spokescharacter Marfalump as a New York City cabbie who picks up a couple on their way to see the movie, only to be stopped in his mission by the appearance of a Pepsi. The Lucasfilm tie-in helped lift sales for Pepsi bottler Pepsi Bottling Group by 3% since its May launch, Morgan Stanley Dean Witter analyst Andrew Conway reported today.

Copyright July 1999, Crain Communications Inc.

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