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Pepsi, Microsoft in promo

Published on .

Pepsi and Microsoft have joined for a holiday promotion offering rebates on Microsoft CD-ROM titles. TV spots, debuting next week, feature animated Christmas tree ornaments. The characters will also be featured on approximately 200 million Pepsi packages and point-of-purchase displays. The promotion will also take place online at the Pepsi World site, where visitors can enter a sweepstakes to win Microsoft products, Pepsi screensavers and holiday e-cards. The commercials are by BBDO Worldwide, New York; the promotion was developed by TL Partnership. Microsoft's agency is Wieden & Kennedy, Portland, Ore.

Copyright November 1996, Crain Communications Inc.

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