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New Pepsi packaging hits stores

Published on .

Pepsi-Cola Co.'s new packaging for its core Pepsi brand hits store shelves this week in selected markets with national distribution expected by early 1998. Rollout of the updated globe logo, which is set against a blue backdrop with a cracked ice motif, will be supported by new ads from BBDO Worldwide, New York, breaking in January and an under-the-cap promotion called "Globe Bucks" to run January through March.

Copyright December 1997, Crain Communications Inc.

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