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PEPSI TO PART WITH UNIWORLD

Billings for African-American Shop Estimated at $10 Million

Published on .

NEW YORK (AdAge.com) -- PepsiCo's Pepsi-Cola North America will part ways with its African-American advertising agency, WPP Group's Uniworld Group, New York, at the end of the year, the marketer confirmed.

A spokesman said executives were considering a change for about six months. Pepsi said it would honor its Uniworld contract, which expires in December. It's uncertain when a review will begin. Uniworld was a Pepsi agency for four years.

The spokesman declined to comment on billings, which have been estimated at $10 million. Uniworld executives did not return calls.

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