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PEPSI PULLS ITS TV ADVERTISING

By Published on .

BOSTON (AdAge.com) -- PepsiCo's Pepsi-Cola Co. has temporarily pulled TV advertising.

The country's No. 2 soft drink company spent $348 million in the first six months of this year alone, compared with $573 million for all of last year and $526 million for all of 1999, according to Taylor Nelson Sofres' CMR.

A Pepsi-Cola spokesman said the company is making its decisions on a day-by-day basis because it wouldn't be appropriate to be on the air now. He said he did not believe any decisions had been made about the fourth quarter. He also said any spots that are currently running were not able to be pulled in time.

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