PEPSI'S STORM 'SMOOTHS' OUT ADVERTISING

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Pepsi-Cola Co. brews up the latest push for lemon-lime Storm with two :30s from BBDO Worldwide, New York. A new tagline, "Make the move to smooth," replaces last year's edgier "Take your thirst by Storm." One spot has an unexpected twist when a woman storms out of her boyfriend's apartment after hearing a sexy voice on his answering machine saying she wants to come over. Turns out it's the cleaning lady. Editing Concepts and visual effects house Quiet Man also were involved in the new ads. Copywriter: Bill Bruce. Art
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