Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi sends 7UP, Mirinda biz to Goodby

Published on .

Pepsi-Cola Co. awarded its $25 million to $30 million international account for its 7UP and Mirinda orange soda business to Goodby, Silverstein & Partners, San Francisco. Pepsi also tapped BBDO West, Los Angeles, to handle creative for its Aquafina bottled water brand, from TLPartnership, Dallas; the assignment might also include a new lemon-lime beverage code-named Storm. International incumbent Ogilvy & Mather Worldwide, New York, did not participate in the review.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: