Pepsi sends 7UP, Mirinda biz to Goodby

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Pepsi-Cola Co. awarded its $25 million to $30 million international account for its 7UP and Mirinda orange soda business to Goodby, Silverstein & Partners, San Francisco. Pepsi also tapped BBDO West, Los Angeles, to handle creative for its Aquafina bottled water brand, from TLPartnership, Dallas; the assignment might also include a new lemon-lime beverage code-named Storm. International incumbent Ogilvy & Mather Worldwide, New York, did not participate in the review.

Copyright October 1997, Crain Communications Inc.

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