Pop sensation Britney Spears has signed a global marketing pact with PepsiCo's Pepsi-Cola Co., where she will appear in TV ads for Pepsi, and the country's No. 2 soft drink company will help sponsor her concert tour. This is Pepsi's first deal with the pop star. The first Pepsi spot featuring Ms. Spears is expected to debut during the Academy Awards on March 25. Point-of-purchase materials will be part of the mix as well. Omnicom Group's BBDO
Worldwide, New York, is Pepsi's agency of record.
Copyright February 2001, Crain Communications Inc.