Pepsi-Cola Co., Somers, N.Y., has signed the winningest driver in the history of NASCAR, Richard Petty, to a three-year endorsement deal. Local radio and TV tied in with NASCAR events, as well as fountain cup and point-of-sale materials, are likely showcases. Promotional sweepstakes with Petty also are planned. Pepsi is the official soft drink of NASCAR.
Copyright June 1995 Crain Communications Inc.