×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi signs racer Richard Petty

Published on .

Pepsi-Cola Co., Somers, N.Y., has signed the winningest driver in the history of NASCAR, Richard Petty, to a three-year endorsement deal. Local radio and TV tied in with NASCAR events, as well as fountain cup and point-of-sale materials, are likely showcases. Promotional sweepstakes with Petty also are planned. Pepsi is the official soft drink of NASCAR.

Copyright June 1995 Crain Communications Inc.

Most Popular
In this article: