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Pepsi in space

Published on .

Pepsi is going into outer space. On Sept. 4, during the live cablecast of the MTV Video Music Awards, Pepsi will sponsor a segment that will take place from the Mir Space Station. Two Russian cosmonauts will be seen wearing Pepsi baseball caps watching the broadcast from 250 miles about Earth. The deal is part of Pepsi's international sponorship deal with MTV.

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