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Pepsi starts Storm test in Colorado

Published on .

Pepsi-Cola Co. said it will begin testing Storm, its caffeinated lemon-lime soft drink,in Denver, Colorado Springs and Pueblo. Print, point-of-purchase material and sampling support the launch, followed by TV ads from BBDO Worldwide, Los Angeles. Initial tag: "Take your thirst by storm." Separately, Pepsi next week breaks a new humorous TV spot featuring Los Angeles Laker Shaquille O'Neal. BBDO, New York, handles.

Copyright March 1998, Crain Communications Inc.

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