Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi in talks on $20 mil int'l 7UP, orange brands

Published on .

Pepsi-Cola International is talking with BBDO Worldwide and J. Walter Thompson USA, both New York, and Goodby, Silverstein & Partners, San Francisco, for its $20 million-plus Mirinda international orange drink and 7UP business. Incumbent Ogilvy & Mather, New York, declined to participate and is retaining its flagship Pepsi brand business in Asia. Y&R Advertising, New York, which handles 7UP in the U.S. where Cadbury Beverages is the distributor, is not affected by the review.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: