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Pepsi taps former Coke exec for new marketing post

Published on .

N.Y., has tapped Stephen C. Horn, a former executive with archrival Coca-Cola Co., as VP-portfolio brands, a new position. He reports to Dawn Hudson, senior VP-strategy and marketing. Mr. Horn spent 13 years at Coca-Cola in Atlanta working on U.S. and global marketing. He joins Pepsi from Citibank, New York, where he was VP-director, global marketing.

At Pepsi, based in Purchase, N.Y., he will oversee all domestic marketing, advertising and positioning for non-cola brands, including Mountain Dew, Mug root beer, Slice, Frappuccino, and Storm.

Copyright February 1999, Crain Communications Inc.

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