×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi taps former Coke exec for new marketing post

Published on .

N.Y., has tapped Stephen C. Horn, a former executive with archrival Coca-Cola Co., as VP-portfolio brands, a new position. He reports to Dawn Hudson, senior VP-strategy and marketing. Mr. Horn spent 13 years at Coca-Cola in Atlanta working on U.S. and global marketing. He joins Pepsi from Citibank, New York, where he was VP-director, global marketing.

At Pepsi, based in Purchase, N.Y., he will oversee all domestic marketing, advertising and positioning for non-cola brands, including Mountain Dew, Mug root beer, Slice, Frappuccino, and Storm.

Copyright February 1999, Crain Communications Inc.

In this article:
Most Popular