Pepsi tests Aquafina water brand in India

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BOMBAY--With the need for pure drinking water increasing in India, PepsiCo has introduced the U.S. bottled water brand Aquafina. Priced at about 23 cents for 750 ml, Aquafina will be test marketed in more than 10,000 outlets in Bombay alone. The mineral water brand Evian is already available in India, while Britannia and Perrier are near to launching purified water brands.

PepsiCo India Holdings Chairman P.M. Sinha says, "With Aquafina, we will meet a long-standing consumer need for water they can trust at affordable prices. The Pepsi quality control systems offer an unmatched guarantee of purity. Aquafina will leverage Pepsi's production, distribution and cooling infrastructure to give consumers reliable water within an arm's reach of their felt need."

Copyright August 1999, Crain Communications Inc.

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